On the shelf is a bottle of mustard. Or, to be more precise, “You Could Win $25,000 see back for details French’s since 1904 Made with Real Honey Honey Mustard.” Mustard is the smallest word on the label. Let’s check what’s in this, shall we? The ingredients, listed in order of quantity, are “distilled vinegar, water, high fructose corn syrup, #1 grade mustard seed, sugar, corn syrup, carrot oleoresin (color), honey, spices and garlic powder.”
Not much honey in that “honey” mustard.
So what we’ve got here is honey- and mustard-flavored corn syrup in a vinegar solution. Compare that to French’s yellow mustard,
Distilled Vinegar, Water, No.1 Grade Mustard Seed, Salt, Turmeric, Paprika, Spice, Natural Flavors and Garlic Powder.
or to another Reckitt-Benkiser product: Colman’s mustard.
Water, Mustard Flour, Sugar, Salt, Wheat Flour, Turmeric, Citric Acid.
or a competitor, Plochman’s,
White Distilled Vinegar and Water, #1 Grade Mustard Seed, Salt, Turmeric, Onion Powder, Spices, Natural Flavoring
MUSTARD SEED, WATER, APPLE CIDER VINEGAR, VINEGAR, BROWN SUGAR, HIGH FRUCTOSE CORN SYRUP, HONEY, CONTAINS LESS THAN 2% OF SALT, FRUIT PECTIN, CITRIC ACID, SPICE, TURMERIC, SUGAR, CARAMEL COLOR, PAPRIKA.
Instead, try this recipe from Alton Brown, which consists of honey, mustard, and vinegar.
What is it about honey in the mind of product development that says it means sickly sweet?