John Battelle made some comment about Facebook and Twitter that Rick Klau shared in Google Reader the other day, and which I’m too lazy to find the link to at the moment, but the gist of which was that sites are starting to see Facebook drive as much traffic as search engines — that is, Google — do. There’s a different quality to the traffic because of its origin.

  • Traffic referred by a search engine indicates that someone was looking for something.
  • Traffic referred by Twitter or Facebook (or /. or Google Reader or ….) is recommended by someone.

I suppose this is obvious, but I like to state the obvious.

Supposing that I want more intelligent comments here than the spam I get, then my site should be more visible to the networked communities of readers using Facebook and Twitter so that word can get around. But I should still write more interesting stuff that’s worth sharing.