It Plays OK, Fine, For Sure, For Sure

I was reading the news about the vapor release of Verizon’s V CAST Music store. The labels open yet another retail outlet; Verizon maximizes usage of their infrastructure; and Microsoft gets another distributor of its DRM software. But I fail to see the benefit for the customer. Similiarly, Microsoft and MTV‘s vapor URGE is so thrilling that I might call 1-800-OK-CABLE.

But apparently there were some clues passed around at CES, even in the press releases, that flew right over the heads of the media attending.

“Customers are endlessly creative in imagining ways for broadband and mobility to transform their lives and change the way our society works,” [Verizon CEO Ivan] Seidenberg said. “Verizon’s job is to make sure that – whatever great communications idea anyone can come up with – our networks can help make it happen.”