Verizon announced yesterday that they are following our pricing lead with their introduction of Verizon Yahoo! Robert Ingalls, president of Verizon’s retail markets group, explains why the price is $14.95.
“It’s estimated that nearly 50 percent of Internet subscribers are still using dial-up, and dial-up users wanting to convert to broadband most often point to price as being a primary barrier.”
I still can’t get DSL from anybody, much less Verizon Online, so it doesn’t matter how they price it. I would have bought at $19.95, or even at $24.95, but DSL is just not available.