The Journal News led the business section this morning with an article on how Consumers Union is using the Internet to convince Congress to require drug peddlers to release complete test results.
You can’t ask your doctor about the new drug Progenitorivox because it doesn’t exist.
That’s just as well because its side effects include agitation, palpitations, excessive salivation, constipation, male lactation, rust-colored urination, hallucinations, bad vibrations and mild electric shock sensations.
But more than a half million people have heard about Progenitorivox by watching a new Web cartoon that spoofs drug commercials.
That’s just what Consumers Union hoped would happen when the 69-year-old nonprofit institution decided to take a lesson from the blogging generation about getting its message out.