I think Technorati is pretty neat, but I haven’t gushed over it. It attempts to answer the question, “who’s talking about me?” But, unless your ears are burning, nobody is.

It’s nice to know that I’m in a bunch of sidebars, but without new links (Hi, Rick. Hi, David.), there’s really no point to daily ego-surfing, and almost none in linking particular items to a Technorati search. Don’t want to send my three readers on a wild goose chase for more commentary.

On the other hand, I really like what Ben Hammersley is doing with sparklines on The Observer‘s diary.