Interactive Television has always failed, and will always fail.
A lesson from the early days of telephony is significant. Early on it was thought that telephony would provide a subscriber with a way to listen to opera in the convenience of his own living room. And while that was sold for a while, it turns out that humans are social animals, and that the profit lies in enabling communication, not in delivering content. We want to talk to each other.
The ONLY reason that television has been around so long is that the cost of communicating with video was beyond the reach of all of us.
That is no longer the case.
Television as we’ve known it is dead. But like a chicken with its head cut off, it’s still running around.