Make the first sentence pull the reader in. I’m reading syndicated content in Newsgator Online. Even in full-content feeds, it displays only the first few lines to make for easy scanning, so if you don’t pull me in immediately, I’ll never make it to the second sentence.
Dear Mega Brands:
I am not buying any more Rose Art® crayons or MegaBloks. Neither are my friends and acquaintances. Next time, listen and act when one of your customers tells you that your toys kill. [via Rick Klau]
Yours,
David Sucher’s book, City Comforts is subtitled “How To Build an Urban Village.” The book is not just for cities. The things that make a city pleasant are the same things that make a town, a village, a hamlet, or any collection of homes pleasant.
Do not be put off by the title if you think of yourself as country folk. This book is helpful for the smallest of towns.
I’ve noticed that I am becoming more impatient with spending the time to learn new software. I don’t think this impatience extends to learning anything new, but only those things which seem to involve a large investment in time for little tangible reward.
Privatopia: Homeowner Associations and the Rise of Residential Private Government by Evan McKenzie
Against the Gods: The Remarkable Story of Risk by Peter L. Bernstein
A Sense of History: The Best Writing from American Heritage by