They seem to be selling a range of banner ads, kind of cool to see a site that is so much fun being able to get revenue from web advertising.
I don’t approve of advertising to children. Jakob Nielsen observed that children click on advertisements more than adults, because they have not learned to distinguish them from the other things on the page. The Big Sister gets very upset when she clicks on something and it’s not part of the game at Playhouse Disney. They are clearly labeled as ads, and, to me, it’s apparent that they are, but to her they are confusing accidents. Disney is very lucky that she has not transferred her dislike from the accident to Disney products.
The advertisements on PrimaryGames are for the parents, not the children, include pop-ups, interstitials, slow the pages’ loading, and distract from the games. Are there any places on-line which are just for kids?